Most health-content sites carry vague language like "we may earn a commission from qualifying purchases." That satisfies FTC endorsement rules but tells you nothing useful. We do it differently: we publish the actual payout ranges.
Payouts
The figures below are the referral fees Anxiety.com receives when someone signs up with a partner through a link on our site. All figures are one-time payments (not recurring), unless noted. Ranges reflect the variation between partner programs and, in some cases, between our tier and the average affiliate tier.
| Partner | Payout to Anxiety.com | When we get paid |
|---|---|---|
| BetterHelp | $100–$200 per paid first month | After you complete your first paid billing cycle |
| Talkspace | $65–$80 per completed purchase | After first paid session |
| Brightside Health | $75–$125 per activated subscription | After first paid month |
| Hims / Hers (mental health) | $60–$100 per new subscriber | After first paid month |
| Grow Therapy | $40–$100 per completed intake | After first appointment |
| Sesame Care | $15–$30 per first booking | After booking completes |
| Calm | $25–$30 per annual subscription | After paid subscription starts |
| Headspace | $20–$40 per new subscriber | After paid subscription starts |
Payouts are rates at time of publication. Programs adjust rates periodically; we update this table when we're notified of changes.
How we prevent payout from biasing recommendations
The obvious temptation with these numbers on the table is to always route users to the highest-paying partner. We don't. The Anxiety Profile assessment routes users based on three inputs — GAD-7 severity band, self-reported modality preference, and profile axes — and the routing logic is documented on the editorial policy page and visible in the site's client-side code (/anxiety/result.js). You can inspect it.
Concrete examples of where "fit over payout" changes what we recommend:
- If your assessment result indicates mild anxiety and preference for self-directed tools, we recommend Calm or Headspace (payouts $20–$40) even though we could recommend BetterHelp ($100–$200). Recommending therapy to someone below the clinical threshold is not fit, regardless of payout.
- If your result indicates you have insurance and want to pick your therapist, we recommend Grow Therapy or an in-network marketplace (payouts $40–$100) over BetterHelp — insurance-billed therapy is a much better long-term financial fit for insured users.
- If your result indicates medication may help, we recommend Brightside or Hims/Hers over BetterHelp — BetterHelp cannot prescribe.
What we don't do
- We don't sell your quiz answers, email, or intake data to third parties.
- We don't share individual-level assessment data with partners. Partners receive a referral click — not your intake.
- We don't accept undisclosed sponsored content. Sponsored placements are visibly labeled.
- We don't take payment from any of the services we link to.
Why we do it this way
Consumer health-content publishers have earned a reputation for optimizing content around whichever partner pays the most, at the expense of the reader. That model works in the short term and corrodes trust in the long term. We think being transparent about incentives — including the specific dollar amounts — is both the right thing to do and a competitive advantage. If we're wrong about that, we still don't want to run the alternative.
Feedback
If a specific recommendation seems miscalibrated for your situation, please email editorial@anxiety.com. The routing logic gets better when we hear from people it didn't fit.
This disclosure is intended to satisfy the Federal Trade Commission's Endorsement Guides (16 CFR Part 255) requirement that material connections between endorsers and advertisers be clearly disclosed.